THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK! WHAT READERS ARE SAYING ABOUT START WITH WHY: 'It's amazing how a book can change the course of your life, and this book did that' Reader Review 'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples' Reader Review 'What he does brilliantly is demonstrate his own why - to inspire others - throughout' Reader Review 'Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work' Reader Review Discover your purpose with one simple question: why? Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because it doesn't matter what you do, it matters WHY you do it. Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success - understanding their WHY - to help you find your own. How you lead, inspire, live, it all starts with why. ***** 'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within 'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast